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~person:"Caniato, Federico"
~person:"Mekonnen, Aster"
~person:"Runfola, Andrea"
~subject:"Fashion"
~type_genre:"Aufsatz im Buch"
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Caniato, Federico
Mekonnen, Aster
Runfola, Andrea
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International marketing in the fast changing world
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
2
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
3
Internationalization through e-commerce : the case multibrand luxury retailers in the
fashion
industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
4
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian
fashion
industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
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