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~person:"Cantoni, Davide"
~person:"Fossen, Beth L."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Advertising effects
4
Fernsehwerbung
4
Television advertising
4
Werbewirkung
4
Consumer behaviour
3
Viral marketing
3
Virales Marketing
3
Internet marketing
2
Online-Marketing
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Social Web
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Social web
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Ad effectiveness
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Advertising
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Audience size
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DDR
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German Democratic Republic
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Media usage
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Mediennutzung
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Online word-of-mouth
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Political advertising
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Presidential election
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Präsidentschaftswahl
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Social TV
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Social media
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Television
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Werbung
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West Germany
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Westdeutsche Bundesländer
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Word-of-mouth
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ad effectiveness
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online word-of-mouth
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political marketing
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quasi-experiment
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television advertising
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Cantoni, Davide
Fossen, Beth L.
Bellman, Steven
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Wilbur, Kenneth C.
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Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The review of economics and statistics
1
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ECONIS (ZBW)
3
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Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
- In:
The review of economics and statistics
98
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011477059
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