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~person:"Capella, Michael L."
~person:"Mackey, Tim K."
~person:"Perri, Matthew"
~subject:"Pharmaindustrie"
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Search: subject_exact:"Gesundheitsmarketing"
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Pharmaindustrie
Gesundheitsmarketing
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Health care marketing
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Pharmaceutical industry
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Advertising effects
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Werbewirkung
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2005-2009
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Arzneimittel
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Branchenentwicklung
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Direct marketing
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Direktmarketing
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Pharmaceuticals
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Preiselastizität
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Price elasticity
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Capella, Michael L.
Mackey, Tim K.
Perri, Matthew
Gönül, Füsun F.
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Brennan, Ross
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Campbell, Randall C.
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Carter, Franklin
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Carter, Franklin J.
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Eagle, Lynne C.
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Hoy, Mariea Grubbs
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King, Karen Whitehill
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Liang, Bryan A.
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Longwell, Lance S.
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Park, Jin Seong
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Digital advertising : theory and research
1
Health marketing quarterly
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
Saved in:
2
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
3
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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