Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Michael L. Capella, Charles R. Taylor, Randall C. Campbell, and Lance S. Longwell
| Year of publication: |
2009
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|---|---|
| Authors: | Capella, Michael L. ; Taylor, Charles Raymond ; Campbell, Randall C. ; Longwell, Lance S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 28.2009, 2, p. 146-161
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| Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Preiselastizität | Price elasticity | Pharmaindustrie | Pharmaceutical industry | Gesundheitsmarketing | Health care marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923111