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~person:"Caravella, Mary"
~person:"Limbu, Yam B."
~subject:"Pharmaceutical industry"
~subject:"Vertriebsweg"
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Pharmaceutical industry
Vertriebsweg
Direct marketing
5
Direktmarketing
5
Arzneimittel
3
Pharmaceuticals
3
Advertising
2
Advertising effects
2
Distribution channel
2
E-commerce
2
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Pharmaindustrie
2
Retail trade
2
Werbewirkung
2
Werbung
2
2000-2005
1
Advertising effectiveness
1
Bibliometrics
1
Bibliometrie
1
Business ethics
1
Channel Management
1
Channels of Distribution
1
Consumer behaviour
1
Corporate social responbility
1
Direct Marketing
1
Direct-to-consumer advertising
1
Electronic Commerce
1
Ethics
1
Internet marketing
1
Konsumentenverhalten
1
Multichannel Retailing
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Pharmaceutical and medical ethics
1
Pharmaceutical marketing
1
Social Web
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Social media
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Caravella, Mary
Limbu, Yam B.
Aikin, Kathryn J.
4
Mukherjee, Avinandan
3
Sullivan, Helen W.
3
Albers, Sönke
2
Avery, Jill
2
Bala, Ram
2
Ball, Jennifer Gerard
2
Betts, Kevin R.
2
Bhardwaj, Pradeep
2
Chen, Ying-Ju
2
Deighton, John
2
Falkenreck, Christine
2
Ganesan, Shankar
2
Greß, Stefan
2
Ishihara, Masakazu
2
Joseph, Mathew
2
Keillor, Bruce D.
2
Koku, Paul Sergius
2
Landsman, Vardit
2
Li, Guo
2
Liu, Mengqi
2
Liu, Yun
2
Maas, Stephanie
2
Palmatier, Robert W.
2
Park, Jin Seong
2
Rhee, Eddie
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Srinivasan, Shuba
2
Starc, Amanda
2
Steenburgh, Thomas J.
2
Wagner, Ralf
2
Wang, Yulan
2
Worm, Stefan
2
Yi, Zelong
2
Zhang, Xuefeng
2
Abdelmoumene, Ahmed
1
Agrawal, Narendra
1
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Journal of global marketing
1
Journal of marketing
1
Marketing intelligence & planning
1
Working papers / Harvard Business School, Division of Research
1
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ECONIS (ZBW)
4
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
3
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
4
Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
Saved in:
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