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~person:"Carlson, Jamie"
~person:"Itani, Omar S."
~person:"Martin, Sebastian"
~subject:"Social media"
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Social media
Social Web
24
Social web
24
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
10
Online-Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Salespeople
8
Verkaufspersonal
8
Customer integration
7
Kundenintegration
7
Brand management
6
Markenführung
6
B-to-B-Marketing
5
Business-to-business marketing
5
Facebook
5
Betriebliche Wertschöpfung
4
Stakeholder
4
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4
Viral marketing
4
Virales Marketing
4
Austria
3
Brand
3
CRM
3
Gesundheitswesen
3
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3
Lieferantenmanagement
3
Markenartikel
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Public utilities
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Selling
3
Supplier relationship management
3
Verkauf
3
Versorgungswirtschaft
3
eWOM
3
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Carlson, Jamie
Itani, Omar S.
Martin, Sebastian
Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Rita, Paulo
6
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Milne, George R.
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
5
Asongu, Simplice
4
Dessart, Laurence
4
Fischbach, Kai
4
Haenlein, Michael
4
He, Wu
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Kirilenko, Andrei
4
Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
4
Paniagua, Jordi
4
Pennington-Gray, Lori
4
Rahman, Mohammad M.
4
Rana, Nripendra P.
4
Renault, Thomas
4
Saxton, Gregory D.
4
Shen, Dehua
4
Stavros, Constantino
4
Thaichon, Park
4
Verlegh, Peeter
4
Zhang, Hong
4
Zhang, Wei
4
Adeola, Ogechi
3
Al Guindy, Mohamed
3
Appiah, Emmanuel Kusi
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of energy sector management : IJESM
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Zeitschrift für Energiewirtschaft : ZfE
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International review on public and non-profit marketing
1
Journal of consumer marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
15
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1
Social media discussion forums, home country and immigrant consumer acculturation : the case of Iranian immigrants in Australia
Sepehr, Sorush
;
Carlson, Jamie
;
Rosenberger, Philip J., III.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 136-149
Persistent link: https://www.econbiz.de/10013536019
Saved in:
2
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
5
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
6
Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Martin, Sebastian
;
Grüb, Birgit
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
Saved in:
7
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
8
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
9
When public utilities like to talk on Facebook
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
41
(
2017
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10012004080
Saved in:
10
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj
;
Trainor, Kevin J.
;
Itani, Omar S.
; …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
Saved in:
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