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~person:"Carlson, Jamie"
~person:"Melewar, T. C."
~subject:"China"
~subject:"Social Web"
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Search: subject_exact:"Brand management"
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China
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Brand management
75
Markenführung
75
Consumer behaviour
28
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28
Brand image
25
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25
Brand
19
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19
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Carlson, Jamie
Melewar, T. C.
Loureiro, Sandra Maria Correia
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
10
Rita, Paulo
9
Schroeder, Jonathan E.
9
Veloutsou, Cleopatra
9
Burmann, Christoph
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Balmer, John M. T.
7
Borgerson, Janet L.
7
Chen, Weifeng
7
Filieri, Raffaele
7
Ko, Eunju
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Yang, Zhilin
7
Bang, Nguyen
6
Dessart, Laurence
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Theobald, Elke
6
Wu, ZhiYan
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Checchinato, Francesca
5
Chen, Huan
5
Harrigan, Paul
5
He, Jiaxun
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Kumar, Jitender
5
Kumar, Vikas
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Mathur, Manisha
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The journal of brand management : an international journal
4
Journal of retailing and consumer services
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
The marketing review
1
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ECONIS (ZBW)
10
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1
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
2
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
3
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
5
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
10
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
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