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~person:"Carter, Franklin J."
~person:"Mackey, Tim K."
~subject:"Pharmaindustrie"
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Pharmaindustrie
Gesundheitsmarketing
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Health care marketing
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2005-2009
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Branchenentwicklung
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Market segmentation
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Marktsegmentierung
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Carter, Franklin J.
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Gönül, Füsun F.
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Digital advertising : theory and research
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
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2
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
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