//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cartwright, Severina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Liu, Hongfei"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
2
Business-to-business marketing
2
Internet marketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Social Web
2
Social web
2
Supplier relationship management
2
B2B
1
Bibliometrics
1
Bibliometrie
1
Business-to-business (B2B) marketing
1
Consumer behaviour
1
Consumption emotion
1
Digital marketing
1
Electronic word of mouth (eWOM)
1
Emotion
1
Influencer marketing
1
Konsumentenverhalten
1
Media differences
1
Online disinhibition effects
1
Social media
1
Social media marketing
1
Social sharing of emotion
1
Strategic marketing
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cartwright, Severina
Liu, Hongfei
21
Jayawardhena, Chanaka
7
Osburg, Victoria-Sophie
4
Yoganathan, Vignesh
4
Babu, Mujahid Mohiuddin
2
Dey, Bidit Lal
2
Guang, Tian
2
Hao, Andy
2
Liu, Wentong
2
Tian, Kathy
2
Zhang, Nan
2
Zhang, Zhiping
2
liu, hongfei
2
Akter, Shahriar
1
Bartikowski, Boris
1
Davies, Iain A.
1
Dennis, Charles
1
Dibb, Sally
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Gao, Youjiang
1
Golgeci, Ismail
1
Hossain, Tasnim M. Taufique
1
Ibrahim, Fahad
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Kim, Young Ah
1
Kwong, Caleb
1
McLeay, Fraser
1
Meng-Lewis, Yue
1
Mpinganjira, Mercy
1
Olya, Hossein
1
Raddats, Chris
1
Ranaweera, Chatura
1
Shaalan, Ahmed
1
Shukla, Paurav
1
Singh, Pallavi
1
Strack, Micha
1
Strizhakova, Yuliya
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
2
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
3
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->