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~person:"Casaló, Luis V."
~person:"Haenlein, Michael"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Internet marketing
Social Web
27
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27
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14
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14
Online-Marketing
9
Viral marketing
7
Virales Marketing
7
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6
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Casaló, Luis V.
Haenlein, Michael
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
9
Schweidel, David A.
9
Fogel, Joshua
8
Hollebeek, Linda D.
8
Hudders, Liselot
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Schivinski, Bruno
8
Vrontis, Demetris
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Stephen, Andrew T.
7
Tan, Yong
7
Thaichon, Park
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Akram, Umair
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
Choi, Yung Kyun
6
Dens, Nathalie
6
Dessart, Laurence
6
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Business horizons
2
California management review
1
European management journal
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
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ECONIS (ZBW)
9
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1
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
4
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
5
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
8
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
9
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
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