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~person:"Casaló, Luis V."
~person:"Hazari, Sunil"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Internet marketing
Social Web
21
Social web
21
Consumer behaviour
16
Konsumentenverhalten
16
Online-Marketing
9
Confidence
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
social media
5
trust
5
Beziehungsmarketing
4
Instagram
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Brand management
3
Markenführung
3
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3
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2
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2
Customer satisfaction
2
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2
Digitale Plattform
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online shopping
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purchase intention
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Casaló, Luis V.
Hazari, Sunil
Dwivedi, Yogesh Kumar
14
Law, Chun Hung Roberts
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
9
Schweidel, David A.
9
Fogel, Joshua
8
Hollebeek, Linda D.
8
Hudders, Liselot
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Schivinski, Bruno
8
Vrontis, Demetris
8
Bilgihan, Anil
7
Grewal, Dhruv
7
Hennig-Thurau, Thorsten
7
Kim, Juran
7
Michaelidou, Nina
7
Moro, Sérgio
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
Rahman, Zillur
7
Soutar, Geoffrey N.
7
Stephen, Andrew T.
7
Tan, Yong
7
Thaichon, Park
7
Agnihotri, Raj
6
Ahuja, Vandana
6
Akram, Umair
6
Bonilla Quijada, María del Rocío
6
Chen, Huan
6
Cheung, Man Lai
6
Choi, Yung Kyun
6
Dens, Nathalie
6
Dessart, Laurence
6
Haenlein, Michael
6
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Journal of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil
;
Sethna, Beheruz N.
;
Brown, Cheryl O.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
Saved in:
3
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
4
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
5
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
6
Antecedents of satisfaction with Facebook in the context of user involvement, privacy, and trust
Sethna, Beheruz N.
;
Hazari, Sunil
;
Talpade, Salil
- In:
Journal of customer behaviour
20
(
2021
)
1/2
,
pp. 95-124
Persistent link: https://www.econbiz.de/10014424076
Saved in:
7
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
8
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
9
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
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