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~person:"Casidy, Riza"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Virales Marketing"
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Search: subject_exact:"Customer relationship management"
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Brand image
Dienstleistungsqualität
Virales Marketing
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
9
Customer satisfaction
9
Konsumentenverhalten
9
Kundenzufriedenheit
9
Brand management
7
Lieferantenmanagement
7
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5
Business-to-business marketing
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Higher education institution
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Casidy, Riza
Han, Heesup
27
Gil Saura, Irene
24
Prentice, Catherine
24
Bruhn, Manfred
23
Loureiro, Sandra Maria Correia
22
Hollebeek, Linda D.
20
Mattila, Anna S.
20
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Rahman, Zillur
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Johnson, Lester W.
12
Khan, Imran
12
Kumar, Vikas
12
Quach, Sara
12
Gustafsson, Anders
11
King, Ceridwyn
11
Rather, Raouf Ahmad
11
Sarkar, Abhigyan
11
Usman, Osly
11
Šerić, Maja
11
Bilgihan, Anil
10
Chahal, Hardeep
10
Izogo, Ernest Emeka
10
Kumar, V.
10
Qu, Hailin
10
Roy, Sanjit
10
Wong, IpKin Anthony
10
Woratschek, Herbert
10
Bang, Nguyen
9
Bauer, Hans H.
9
Fetscherin, Marc
9
Huber, Frank
9
Park, Jungkun
9
Prybutok, Victor R.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
3
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
Casidy, Riza
;
Shin, Hyunju
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 103-112
Persistent link: https://www.econbiz.de/10011388094
Saved in:
6
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
7
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
8
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
9
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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