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~person:"Casidy, Riza"
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Brand management
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9
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Casidy, Riza
Burmann, Christoph
134
Esch, Franz-Rudolf
132
Baumgarth, Carsten
95
Melewar, T. C.
76
Meffert, Heribert
67
Huber, Frank
66
Keller, Kevin Lane
63
Bruhn, Manfred
58
Ahlert, Dieter
55
Kleinaltenkamp, Michael
51
Sattler, Henrik
51
Tomczak, Torsten
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
Backhaus, Klaus
44
De Chernatony, Leslie
44
Bauer, Hans H.
43
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Völckner, Franziska
38
Foroudi, Pantea
34
Fournier, Susan
34
Ind, Nicholas
34
Romaniuk, Jenni
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Christodoulides, George
31
Dawes, John
30
Kernstock, Joachim
30
Gupta, Suraksha
29
Guzman, Francisco
29
Strebinger, Andreas
29
Woodside, Arch G.
29
Ko, Eunju
28
Langner, Tobias
28
MacInnis, Deborah J.
28
Olbrich, Rainer
28
Cova, Bernard
27
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of nonprofit & voluntary sector marketing
1
Journal of nonprofit & public sector marketing
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Marketing intelligence & planning
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Services marketing quarterly
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The journal of business & industrial marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
22
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
3
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
4
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
5
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
6
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
7
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
8
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
9
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
10
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
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