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~person:"Cassia, Fabio"
~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Deutschland
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Theorie
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Business-to-business
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Betriebliche Wertschöpfung
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Customer satisfaction
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Investitionsgütermarketing
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Kundenzufriedenheit
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Loyalty
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Service logic
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Value creation
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Betriebliches Informationssystem
1
Brand
1
Brand value chain
1
Branding
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1
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Cassia, Fabio
Glynn, Mark S.
Weiber, Rolf
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
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Keller, Kevin Lane
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Sarkar, Soumya
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Brown, Brian P.
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3
Nyadzayo, Munyaradzi W.
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O'Cass, Aron
3
Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
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Anees-ur-Rehman, Muhammad
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Business-to-business marketing management : strategies, cases and solutions
1
Management decision : MD
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
2
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
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