The effects of goods-related and service-related B2B brand images on customer loyalty
Year of publication: |
2017
|
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Authors: | Cassia, Fabio ; Cobelli, Nicola ; Ugolini, Marta |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 5, p. 722-732
|
Subject: | Service logic | Loyalty | Brand image | Business-to-business | Service branding | Service transition | Markenimage | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Äthiopien | Ethiopia | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
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