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~person:"Cauberghe, Verolien"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Quelle"
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Search: subject:"television"
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Advertising effects
6
Fernsehwerbung
6
Television advertising
6
Werbewirkung
6
Interactive media
3
Interaktive Medien
3
Advertising
2
Belgien
2
Belgium
2
Children
2
Fernsehprogramm
2
Kinder
2
Target group
2
Television programme
2
Werbung
2
Zielgruppe
2
Analysis of variance
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Digital broadcast
1
Digitaler Rundfunk
1
Experiment
1
Jugendliche
1
Konsumentenverhalten
1
Markenführung
1
Media usage
1
Mediennutzung
1
Multimedia
1
Product Placement
1
Product placement
1
Sponsoring
1
Sponsorship
1
Varianzanalyse
1
Video game
1
Youth
1
advertising literacy
1
brand placement
1
scepticism
1
sponsorship disclosure
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Cauberghe, Verolien
Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Evens, Tom
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Kruse, Jörn
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schellhaaß, Horst-Manfred
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Breuer, Christoph
4
Cave, Martin
4
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
6
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1
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
4
The impact of media multitasking on the cognitive and attitudinal responses to
television
commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
5
The effectiveness of telescopic ads delivered via interactive digital
television
: the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
6
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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