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~person:"Cauberghe, Veroline"
~person:"Ghosh, Tathagata"
~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Sportveranstaltung"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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9
Advertising effects
7
Werbewirkung
7
Advertising
5
Werbung
5
Game theory
4
Internet marketing
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Online-Marketing
4
Spieltheorie
4
Brand
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advergames
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Cauberghe, Veroline
Ghosh, Tathagata
Ko, Yong Jae
Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
5
Dwyer, Brendan
5
Kim, Yongjae
4
Buchanan-Oliver, Margo
3
Choi, Jeonghye
3
Evans, Nathaniel J.
3
Hwang, Yongjin
3
Kim, Sang Jin
3
Seo, Yuri
3
Backhaus, Klaus
2
Badrinarayanan, Vishag A.
2
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Bellman, Steven
2
Butcher, Luke
2
Chovancová, Miloslava
2
Dardis, Frank E.
2
Davis, Robert
2
Dens, Nathalie
2
Drayer, Joris
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Goli, Mahendar
2
Guo, Yue
2
Hackley, Christopher E.
2
Harviainen, J. Tuomas
2
Haziri, Fortesa
2
Hennig-Thurau, Thorsten
2
Hernandez, Monica D.
2
Houston, Mark B.
2
Hoy, Mariea Grubbs
2
Hsu, Chiu-Ping
2
Hudders, Liselot
2
Jang, Wonseok
2
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
9
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1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
6
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
7
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
8
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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