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~person:"Cavusgil, Erin"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Multinationales Unternehmen
International marketing
4
Internationales Marketing
4
Transnational corporation
3
Ambidextrous innovation
2
Ambidextrous organization
2
Business start-up
2
Firm performance
2
Innovation
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Innovation management
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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Organisationale Ambidextrie
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Unternehmenserfolg
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Asset parsimony
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Born global firms
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Consumer behaviour
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Dynamic marketing capabilities
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Export venture performance
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Großbritannien
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International entrepreneurial culture
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International new venture performance
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Internationaler Markteintritt
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Konsumentenverhalten
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Marketing capabilities
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Middle class
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Cavusgil, Erin
Diamantopoulos, Adamantios
10
Davvetas, Vasileios
5
Leonidou, Leonidas C.
5
Kraus, Sascha
4
Sichtmann, Christina
4
Wagner, Joachim
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Zou, Shaoming
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Bouncken, Ricarda B.
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Cavusgil, S. Tamer
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Michael, David
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Swoboda, Bernhard
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Vrontis, Demetris
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Wu, Jie
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Zdravkovic, Srdan
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Aashish, Kumar
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International business review : the official journal of the European International Business Academy
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
29
(
2020
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012175495
Saved in:
2
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
3
Reflections on international marketing : destructive regeneration and multinational firms
Cavusgil, S. Tamer
;
Cavusgil, Erin
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10009524898
Saved in:
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