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~person:"Cayla, Julien"
~person:"Khalakdina, Margaret"
~person:"Kim, Youn-kyung"
~subject:"India"
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Cayla, Julien
Khalakdina, Margaret
Kim, Youn-kyung
Pereira, Vijay
5
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3
Rao, Pramila
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Varma, Arup
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Bishu, Ram
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Fairhurst, Ann
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Jyotishi, Amalendu
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Kumar, Archana
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Inside marketing : practices, ideologies, devices
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Journal of Indian business research
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ECONIS (ZBW)
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
Journal of Indian business research
5
(
2013
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
Saved in:
2
Human development in the Indian context ; Vol. 2
Khalakdina, Margaret
-
2011
Persistent link: https://www.econbiz.de/10009308395
Saved in:
3
Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009314462
Saved in:
4
Mapping the future of consumers
Cayla, Julien
;
Peñaloza, Lisa
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 320-340)
.
2011
Persistent link: https://www.econbiz.de/10008938700
Saved in:
5
Human development in the Indian context ; Vol. 1
Khalakdina, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003561689
Saved in:
6
Human development in the Indian context : a socio-cultural focus
Khalakdina, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003856037
Saved in:
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