The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Year of publication: |
2013
|
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Authors: | Kumar, Archana ; Fairhurst, Ann ; Kim, Youn-kyung |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 5.2013, 4, p. 235-250
|
Subject: | Foreign direct investment | Structural equation modeling | Ethnocentric tendencies | Indian consumers | Personal cultural orientation | Konsumentenverhalten | Consumer behaviour | Indien | India | Nationalkultur | National culture | Auslandsinvestition | Foreign investment | Strukturgleichungsmodell | Structural equation model | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology |
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