Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Archana Kumar, Ann Fairhurst and Youn-Kyung Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Kumar, Archana ; Fairhurst, Ann ; Kim, Youn-kyung |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 4, p. 323-341
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314462