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~person:"Celhay, Franck"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Produktgestaltung"
~subject:"Verpackung"
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Celhay, Franck
Spence, Charles
9
Orth, Ulrich R.
6
Kauppinen-Räisänen, Hannele
5
Michaelis, Peter
5
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5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
2
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
3
Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk
Celhay, Franck
;
Passebois-Ducros, Juliette
- In:
International journal of wine business research : IJWBR
23
(
2011
)
4
,
pp. 318-337
Persistent link: https://www.econbiz.de/10009407368
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