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~person:"Chaffey, Dave"
~person:"Martínez-López, Francisco J."
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Chaffey, Dave
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Handbook of strategic e-business management
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A review of internet and social network advertising formats
Rejon-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Digital advertising : theory and research
,
(pp. 362-381)
.
2017
Persistent link: https://www.econbiz.de/10011646126
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2
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
New Developments in Online Marketing
,
(pp. 7-16)
.
2014
Persistent link: https://www.econbiz.de/10010354603
Saved in:
3
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
Saved in:
4
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
5
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
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