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~person:"Chakravarti, Amitav"
~person:"Gouran, Dennis S."
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Brand image
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Advertisements
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Advertising
1
Advertising effects
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Backround goals
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Behavioural finance
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Beziehungsmarketing
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Brands
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Business ethics
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Cause-Related Marketing
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Cause-related marketing
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Consumer financial decision-making
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Corporate Social Responsibility
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Corporate reputation
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Emotion
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Chakravarti, Amitav
Gouran, Dennis S.
Balmer, John M. T.
5
Dwivedi, Yogesh Kumar
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Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
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Simintiras, Antonis C.
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Roper, Stuart
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Roy, Rajat
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Yi, Youjae
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Andrews, Lynda
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Buchanan-Oliver, Margo
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European journal of marketing : EJM
3
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ECONIS (ZBW)
3
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?
Aspara, Jaakko
;
Chakravarti, Amitav
;
Hoffmann, Arvid O. I.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1114-1138
Persistent link: https://www.econbiz.de/10011338810
Saved in:
3
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
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