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~person:"Chan, Kara"
~person:"Mueller, Barbara"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
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Advertising effects
31
Werbewirkung
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Advertising
19
Consumer behaviour
14
Konsumentenverhalten
14
USA
9
United States
9
International marketing
8
Internationales Marketing
8
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Hongkong
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Jugendliche
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China
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Geschlecht
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Celebrity endorsement
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Celebrity-Werbung
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Frankreich
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Großbritannien
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Pharmaceuticals
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Chan, Kara
Mueller, Barbara
Pelsmacker, Patrick de
32
Dens, Nathalie
22
Wilbur, Kenneth C.
21
Esch, Franz-Rudolf
20
Septianto, Felix
20
Eisend, Martin
19
Gierl, Heribert
19
Diehl, Sandra
16
Rosengren, Sara
16
Taylor, Charles Raymond
16
Tucker, Catherine
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Hudders, Liselot
11
Lewis, Randall A.
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Buijzen, Moniek
10
Ford, John B.
10
Goldfarb, Avi
10
Pauwels, Koen
10
Poels, Karolien
10
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International journal of advertising : the quarterly review of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
The journal of consumer marketing
2
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Services marketing quarterly
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ECONIS (ZBW)
19
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
5
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
8
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
9
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
10
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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