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~person:"Chan, Kara"
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Advertising
13
Advertising effects
13
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
13
Werbung
13
Hong Kong
9
Hongkong
9
Jugendliche
9
Youth
9
China
7
Gender
6
Geschlecht
6
Celebrity endorsement
4
Celebrity-Werbung
4
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Online-Marketing
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Brand image
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Fernsehwerbung
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Gender roles
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Television advertising
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Advertising effect
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Comparison
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Frauen
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Media effects
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Media usage
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Mediennutzung
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Perception
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Psychology of advertising
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Public services
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Qualitative study
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Vergleich
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Wahrnehmung
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Werbepsychologie
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Öffentliche Dienstleistung
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Chan, Kara
Pelsmacker, Patrick de
70
Kreutzer, Ralf T.
69
Eisend, Martin
65
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
54
Okazaki, Shintaro
47
Kind, Hans Jarle
42
Anderson, Simon P.
41
Esch, Franz-Rudolf
39
Pepels, Werner
37
Wilbur, Kenneth C.
37
Dens, Nathalie
34
Diehl, Sandra
34
Saffer, Henry
34
Mueller, Barbara
32
Nickel, Volker
32
Bruhn, Manfred
31
Goldfarb, Avi
31
Meffert, Heribert
31
Septianto, Felix
31
Tucker, Catherine
31
Pflaum, Dieter
30
Rosengren, Sara
30
Terlutter, Ralf
30
Yoon, Sukki
30
Huber, Frank
29
Kotabe, Masaaki
29
Skiera, Bernd
29
Stafford, Marla Royne
29
Bauer, Hans H.
28
Czinkota, Michael R.
28
Dahlén, Micael
28
Yoon, Hye Jin
28
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
27
Ghose, Anindya
27
Huh, Jisu
27
Peitz, Martin
27
Reijmersdal, Eva A. van
27
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Young consumers : insight and ideas for responsible marketers
8
International advertising and communication : current insights and empirical findings
2
The journal of consumer marketing
2
Cutting edge international research
1
International review on public and non-profit marketing
1
Journal of advertising
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Qualitative market research : an international journal
1
Services marketing quarterly
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ECONIS (ZBW)
20
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
3
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
6
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
7
Social issues of advertising
Chan, Kara
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011611942
Saved in:
8
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
9
The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.
;
Tufle, Birgitte
;
Rasmussen, Jeanette
; …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
Saved in:
10
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
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