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~person:"Chan-Olmsted, Sylvia M."
~person:"Hollebeek, Linda D."
~subject:"Confidence"
~subject:"Social web"
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Confidence
Social web
Brand management
29
Markenführung
29
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
17
Relationship marketing
17
Social Web
12
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11
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11
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8
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8
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7
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Chan-Olmsted, Sylvia M.
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Veloutsou, Cleopatra
10
Burmann, Christoph
9
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Bang, Nguyen
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Rather, Raouf Ahmad
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Smit, Edith G.
6
Theobald, Elke
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Khan, Imran
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Ozuem, Wilson
5
Popp, Bastian
5
Rowley, Jennifer
5
Rubio Benito, Natalia
5
Schivinski, Bruno
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of media business studies
2
Asia Pacific journal of marketing and logistics
1
JMM : the international journal on media management
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The handbook of communication engagement
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
14
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
4
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
5
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
6
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
9
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
10
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
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