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~person:"Chandon, Pierre"
~person:"Grewal, Dhruv"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
9
Verkaufsförderung
9
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2
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Chandon, Pierre
Grewal, Dhruv
Mayzlin, Dina
Sy-Changco, Joseph A.
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
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Sinitsyn, Maxim
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7
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7
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7
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7
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7
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6
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6
Xia, Lan
6
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5
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5
Leeflang, Peter
5
Natter, Martin
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ziliani, Cristina
5
Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Crespo-Almendros, Esmeralda
4
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4
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4
Krishen, Anjala S.
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4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Zhang, Jie
4
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3
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3
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2
Asia Pacific journal of marketing and logistics
1
Journal of marketing
1
Journal of marketing research
1
The American economic review
1
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ECONIS (ZBW)
9
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
5
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
6
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
7
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
8
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
9
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
Saved in:
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