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~person:"Chandon, Pierre"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
~type:"article"
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Sales promotion
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Verkaufsförderung
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Losgröße
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Developing countries
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Chandon, Pierre
Mayzlin, Dina
Sy-Changco, Joseph A.
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
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Breugelmans, Els
6
Gázquez-Abad, Juan Carlos
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Xia, Lan
6
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5
Grewal, Dhruv
5
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5
Leeflang, Peter
5
Natter, Martin
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Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
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Ziliani, Cristina
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Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
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Gierl, Heribert
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Gijsbrechts, Els
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Ieva, Marco
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Johnson, Jeff S.
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Krishen, Anjala S.
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Mantrala, Murali K.
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Nordfält, Jens
4
Pandey, Neeraj
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Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Zhang, Jie
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3
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Asia Pacific journal of marketing and logistics
1
Journal of marketing
1
Journal of marketing research : JMR
1
The American economic review
1
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ECONIS (ZBW)
4
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1
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
2
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
3
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
4
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
Saved in:
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