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~person:"Chapman, Kathleen"
~person:"Halfmann, Marion"
~person:"Till, Brian"
~subject:"Event marketing"
~subject:"Kognition"
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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ECONIS (ZBW)
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
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