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signaling theory
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Chase, Kevin S.
Baert, Stijn
41
Truyts, Tom
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Espinola-Arredondo, Ana
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Mirman, Leonard J.
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Journal of marketing
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Journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Buyer-seller uncertainty : a systematic review and future research directions
Mullins, Ryan
;
Chase, Kevin S.
;
Friend, Scott B.
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10014515162
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2
Selling to barricaded buyers
Chase, Kevin S.
;
Murtha, Brian
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 2-20
Persistent link: https://www.econbiz.de/10012176228
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