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~person:"Chen, Bintong"
~person:"Yan, Ruiliang"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Spieltheorie"
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Search: subject_exact:"Vertriebskanal"
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Marketing
Pricing strategy
Spieltheorie
Distribution channel
29
Vertriebsweg
29
Einzelhandel
15
Game theory
15
Retail trade
15
Marketing management
9
Marketingmanagement
9
Online retailing
8
Online-Handel
8
Preismanagement
6
Advertising
5
E-commerce
5
Electronic Commerce
5
Internet marketing
5
Lieferkette
5
Online-Marketing
5
Supply chain
5
Werbung
5
Competition
4
Marketing strategies
4
Wettbewerb
4
Channel coordination
3
Coordination
3
Marketing strategy
3
Theorie
3
Theory
3
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
Channel competition
2
Channel distributions
2
Competitive advantage
2
Consumer behaviour
2
Duopol
2
Duopoly
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Industrie
2
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19
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Chen, Bintong
Yan, Ruiliang
Zaccour, Georges
15
Chen, Jing
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
10
Karray, Salma
9
Pei, Zhi
9
Matsui, Kenji
8
Cai, Gangshu
7
Chen, Ying-Ju
7
Cheng, T. C. E.
7
He, Xiuli
7
He, Yong
7
Liu, Yunchuan
7
Pepels, Werner
7
Sigué, Simon Pierre
7
Xiao, Tiaojun
7
Cui, Tony Haitao
6
Jiang, Baojun
6
Lee, Eunkyu
6
Li, Guo
6
Liang, Liang
6
Sethi, Suresh
6
Zhao, Xuan
6
Ansary, Adel I. el-
5
Cebollada, Javier
5
Guan, Xu
5
Guo, Xiaolong
5
Jørgensen, Steffen
5
Li, Wei
5
Nie, Jiajia
5
Niu, Baozhuang
5
Ray, Sourav
5
Sethi, Suresh P.
5
Stern, Louis W.
5
Yang, Feng
5
Ali, Rofin Thirunelvelikaran Mohammed
4
Bian, Junsong
4
Chen, Ting
4
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Journal of business research : JBR
4
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
E-business applications for product development and competitive growth : emerging technologies
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of production economics
1
International journal of production research
1
Journal of the Operational Research Society
1
The journal of product & brand management
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ECONIS (ZBW)
19
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1
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
2
The manufacturer's encroachment strategy in the presence of the retailer's in-store service
Xing, Wan
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
61
(
2023
)
21
,
pp. 7263-7280
Persistent link: https://www.econbiz.de/10014383353
Saved in:
3
Benefits of bilateral participation in cooperative advertising
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
Saved in:
4
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
5
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
6
Financing decisions in a supply chain with a capital-constrained manufacturer as new entrant
Yang, Hui
;
Sun, Fei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
216
(
2019
),
pp. 321-332
Persistent link: https://www.econbiz.de/10012106827
Saved in:
7
When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong
;
Chen, Jing
- In:
European journal of operational research : EJOR
257
(
2017
)
2
,
pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
Saved in:
8
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
9
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
10
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
1
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