//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Haipeng"
~person:"Mishra, Abhishek"
~subject:"Konsumentenverhalten"
~subject:"Product management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product design"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Product management
Consumer behaviour
6
Product design
6
Produktgestaltung
6
Brand image
3
Markenimage
3
Brand equity
2
Brand management
2
Design perception
2
Experiential value
2
Functional
2
Information
2
Interface
2
Kinesthetic
2
Markenführung
2
Perception
2
Visual
2
Wahrnehmung
2
Beziehungsmarketing
1
Brand
1
Digitalisierung
1
Digitization
1
Hedonic consumption
1
Markenartikel
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
New product development
1
Pleasure
1
Private consumption
1
Privater Konsum
1
Product preference
1
Produktentwicklung
1
Präferenztheorie
1
Regulatory focus
1
Relationship marketing
1
Schweden
1
Social exclusion
1
Social value
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chen, Haipeng
Mishra, Abhishek
Herrmann, Andreas
11
Orth, Ulrich R.
7
Chhajed, Dilip
5
Dahl, Darren W.
5
Landwehr, Jan Rüdiger
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Kumar, Minu
4
Purani, Keyoor
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
Landwehr, Jan R.
3
Mugge, Ruth
3
Patrick, Vanessa M.
3
Pleyers, Gordy
3
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
4
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Saved in:
5
An exploratory conceptualization of consumer design perception for digital devices
Mishra, Abhishek
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10011659925
Saved in:
6
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->