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~person:"Chen, Huan"
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Chen, Huan
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
4
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Consumers' perception on artificial intelligence applications in marketing communication
Chen, Huan
;
Chan-Olmsted, Slyvia
;
Kim, Julia
;
Sanabria, …
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10013162198
Saved in:
2
Demystifying engagement : Chinese advertising practitioners' perspective
Chen, Huan
;
Wang, Rang
;
Liang, Xuan
- In:
International journal of market research
62
(
2020
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
Saved in:
3
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
4
College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
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