//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Jiemiao"
~person:"King, Stephen"
~source:"econis"
~subject:"Werbewirtschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirtschaft
Advertising effects
11
Werbewirkung
11
Advertising industry
7
Advertising planning
7
Werbeplanung
7
Advertising
5
Brand
5
Markenartikel
5
Werbung
5
Creativity
4
Kreativität
4
Advertising creativity
2
Ad wear-in and wear-out
1
Advertising repetition
1
Betriebliche Budgetierung
1
China
1
Consumer behaviour
1
Corporate budgeting
1
Cultural identity
1
Innovation
1
Konsumentenverhalten
1
Kulturelle Identität
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Risiko
1
Risk
1
Uncertainty avoidance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
7
Author
All
Chen, Jiemiao
King, Stephen
Nöcker, Ralf
6
Ambler, Tim
2
Batikas, Michail
2
Busch, Oliver
2
Claussen, Jörg
2
Evans, David S.
2
Gabszewicz, Jean Jaskold
2
Holm, Karl-Friedrich
2
Laussel, Didier
2
Peukert, Christian
2
Sonnac, Nathalie
2
Tellis, Gerard J.
2
Al-Shuaili, Ahmed Hamed
1
Atkinson, Mariam Krikorian
1
Bandyopadhyay, Subhajyoti
1
Beard, Fred K.
1
Beatson, Amanda T.
1
Berg, Hanna
1
Berthon, Pierre R.
1
Bian, Xuemei
1
Campbell, Colin
1
Caumont, Daniel
1
Chang, Ray M.
1
Cheng, Hsing K.
1
Choi, W. Jason
1
Chychun, V. A
1
Cuomo, Maria Teresa
1
Dall'Olio, Filippo
1
Dickinson-Delaporte, Sonia
1
Dou, Wenyu
1
Drossos, Dimitris A.
1
Eugster, David
1
Fiss, Peer C.
1
Fouskas, Konstantinos G.
1
Gautam, Amit
1
Glaser, Vern L.
1
Goldhammer, Klaus
1
Hagiwara, Shigeru
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
6
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
Saved in:
2
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
3
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
4
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
5
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
6
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
7
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->