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~person:"Chen, Long-Sheng"
~person:"Chu, Ta-Chung"
~person:"Dorokhova, Liudmyla"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Internet marketing
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Konsumentenverhalten
3
Bank
2
Competition
2
Multi-criteria analysis
2
Multikriterielle Entscheidungsanalyse
2
Online-Marketing
2
Wettbewerb
2
bank competitiveness
2
fuzzy modeling
2
Advertising
1
Balanced Scorecard
1
Balanced scorecard
1
Beziehungsmarketing
1
Customer repurchase rate
1
Decision
1
Decision theory
1
Entscheidung
1
Entscheidungstheorie
1
Facebook
1
Fuzzy DEMATEL
1
Fuzzy Delphi method
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Fuzzy ISM-MICMAC
1
Fuzzy TOPSIS
1
Fuzzy weighted normalized distances index
1
Mobile advertising
1
Mobile communications
1
Mobilkommunikation
1
Neural networks
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Neuronale Netze
1
Objectives
1
Rank
1
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Chen, Long-Sheng
Chu, Ta-Chung
Dorokhova, Liudmyla
Khatwani, Gaurav
3
Kumar, Anil
3
Casillas, Jorge
2
Chatzipanagiotou, Kalliopi
2
Christodoulides, George
2
Das, Gopal
2
Dash, Manoj Kumar
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Dorokhov, Oleksandr
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Srivastava, Praveen Ranjan
2
Veloutsou, Cleopatra
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Abellana, Dharyll Prince Mariscal
1
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1
Arantes, Rafael Ferro Munhoz
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Arora, Anchal
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Augusto, Mário Gomes
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Balouchi, Mina
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Banwet, D. K.
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1
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1
Carpinetti, Luiz Cesar Ribeiro
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Casillas, J.
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Cebi, Selcuk
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Chakraborty, B.
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Electronic commerce research
1
Journal of management analytics
1
Journal of modelling in management
1
Montenegrin journal of economics
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ECONIS (ZBW)
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Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a fuzzy mixed approach
Nalluri, Venkateswarlu
;
Mayopu, Richard G.
;
Chen, Long-Sheng
- In:
Journal of modelling in management
19
(
2024
)
1
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014486290
Saved in:
2
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
3
Consumer behavior modeling : fuzzy logic model for air purifiers choosing
Dorokhov, Oleksandr
;
Dorokhova, Liudmyla
;
Delibasic, Milica
- In:
Montenegrin journal of economics
13
(
2017
)
4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012021525
Saved in:
4
Balanced scorecard-based analysis of customer expectations for cosmetology services : a hybrid decision modeling approach
Delen, Dursun
;
Dorokhov, Oleksandr
;
Dorokhova, Liudmyla
; …
- In:
Journal of management analytics
7
(
2020
)
4
,
pp. 532-563
Persistent link: https://www.econbiz.de/10012384226
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