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~person:"Chen, Qimei"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
14
Konsumentenverhalten
14
Brand management
9
Markenführung
9
Beziehungsmarketing
7
Relationship marketing
7
Brand image
5
Markenimage
5
Brand
4
Markenartikel
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Social Web
3
Social web
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Computer-assisted marketing
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E-commerce
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Electronic Commerce
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IT-gestütztes Marketing
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International marketing
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Internationales Marketing
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Internet marketing
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Online-Marketing
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Theorie
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Theory
2
Viral marketing
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Virales Marketing
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Ability
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Advertising effects
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Affect transfer
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Brand attitude
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Brand community
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Brand identification
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Brand loyalty
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Brand mentions
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Brand relationship norms
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Brand singularization
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Brand strategy
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Chen, Qimei
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Journal of business research : JBR
5
Marketing letters : a journal of research in marketing
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
E-collaboration ; Vol. 3
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
14
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1
(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Li, Daoji
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014468563
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
Understanding guests' evaluation of green hotels : the interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals
Chen, Qimei
;
Hu, Miao
;
He, Yi
;
Lin, Ingrid
;
Mattila, Anna S.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255925
Saved in:
4
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Saved in:
5
It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao
;
Chen, Jie
;
Chen, Qimei
;
He, Wei
- In:
Journal of business research : JBR
117
(
2020
),
pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
Saved in:
6
Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi
;
You, Ya
;
Chen, Qimei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
Saved in:
7
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
8
It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing
Zhu, Linlin
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Journal of business research : JBR
76
(
2017
),
pp. 44-51
Persistent link: https://www.econbiz.de/10011712551
Saved in:
9
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
10
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
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