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~person:"Chen, T Y"
~person:"Liang, Ghi-Hsun"
~person:"Tseng, Chien-ming"
~subject:"Service quality"
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Service quality
Dienstleistungsqualität
2
Taiwan
2
Bank marketing
1
Bankmarketing
1
Customer value
1
Hotel industry
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Hotellerie
1
Kundenwert
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Marketing management
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Marketingmanagement
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Risikopräferenz
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Risk attitude
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Social Marketing
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Chen, T Y
Liang, Ghi-Hsun
Tseng, Chien-ming
Chen, Tser-yieth
4
Chang, Hong-sheng
1
Chen, Kuang-Cheng
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Chou, Yu-Ting
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Deng, Ssu
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Sung, Wei-Nown
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Wu, Hsueh Ling
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International journal of electronic customer relationship management : IJECRM
1
Journal of international consumer marketing
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ECONIS (ZBW)
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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng
;
Chen, Tser-yieth
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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2
Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Chen, Tser-yieth
;
Sung, Wei-Nown
;
Chen, Kuang-Cheng
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
4
,
pp. 402-420
Persistent link: https://www.econbiz.de/10003754392
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