Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Tser-Yieth Chen, Wei-Nown Sung, Kuang-Cheng Chen and Ghi-Hsun Liang
| Year of publication: |
2008
|
|---|---|
| Authors: | Chen, Tser-yieth ; Sung, Wei-Nown ; Chen, Kuang-Cheng ; Liang, Ghi-Hsun |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 4, p. 402-420
|
| Subject: | Kundenwert | Customer value | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754392