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~person:"Cheung, Man Lai"
~subject:"Consumer behaviour"
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Consumer behaviour
Social Web
7
Social web
7
Internet marketing
6
Konsumentenverhalten
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Online-Marketing
6
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Consumer-brand engagement
2
Hong Kong
2
Hongkong
2
Relationship marketing
2
Social media influencer
2
COBRAs
1
China
1
Co-creation
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Consumer engagement
1
Consumer online brand related activity
1
Consumer online brand-related activities
1
Consumer participation
1
Consumer-brand interaction
1
Consumer-consumer interaction
1
Customer integration
1
Digital platform
1
Digitale Plattform
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Emotion
1
Engagement
1
Influencer engagement
1
Interactive media
1
Interaktive Medien
1
Kundenintegration
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On-going search behavior
1
Ongoing search behavior
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Parasocial relationship
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Repurchase intention
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SMM
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Cheung, Man Lai
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Wiese, Melanie
7
Arora, Taanika
6
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Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
European business review
1
International journal of economics and business research
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Social media influencer marketing : the moderating role of materialism
Kian Yeik Koay
;
Cheung, Man Lai
;
Soh, Patrick Chin-Hooi
; …
- In:
European business review
34
(
2022
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10013164663
Saved in:
2
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Cheah, Jun-Hwa
; …
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10013257571
Saved in:
3
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
4
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
5
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
6
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
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