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~person:"Chikweche, Tendai"
~person:"D'Exelle, Ben"
~subject:"Consumer behaviour"
~subject:"Market size"
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Consumer behaviour
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Chikweche, Tendai
D'Exelle, Ben
Egan, Paul
3
Guarín, Alejandro
3
Lappeman, James
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Silverstein, Michael J.
3
Cuervo-Cazurra, Alvaro
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Gadiesh, Orit
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
3
The role of preferences for pro-environmental behaviour among urban middle class households in Peru
Fuhrmann-Riebel, Hanna
;
D'Exelle, Ben
;
Verschoor, Arjan
- In:
Ecological economics : the transdisciplinary journal of …
180
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012820426
Saved in:
4
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
Saved in:
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