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~person:"Choe, Chongwoo"
~person:"Huber, Frank"
~person:"Ivens, Björn Sven"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marktforschung
28
Market research
27
Theorie
22
Theory
22
Conjoint analysis
10
Conjoint-Analyse
10
Relationship marketing
9
Deutschland
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customer data sharing
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price discrimination
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Choe, Chongwoo
Huber, Frank
Ivens, Björn Sven
Günter, Bernd
8
Herrmann, Andreas
8
Helm, Sabrina
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Homburg, Christian
5
Kumar, V.
5
Meyer, Anton
5
Albers, Sönke
4
Krafft, Manfred
4
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4
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4
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Ferrell, Odies C.
3
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Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Discussion paper / Monash University, Department of Economics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Schriften zum innovativen Marketing
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ECONIS (ZBW)
9
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1
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
2
Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
-
2021
Persistent link: https://www.econbiz.de/10012651428
Saved in:
3
Marktforschungsbeziehungen: Ergebnisse einer empirischen Studie zur Wirkung der Geschäftspolitik von Marktforschungsinstituten auf Kundenzufriedenheit, -Vertrautheit und -Commitmen...
Ivens, Björn Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10001709450
Saved in:
4
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
5
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
6
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
7
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
8
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
9
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
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