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~person:"Choi, Yung Kyun"
~person:"Fam, Kim Shyan"
~subject:"Cultural identity"
~subject:"Product quality"
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Cultural identity
Product quality
Computerspiel
6
Video game
6
Brand image
3
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3
South Korea
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Consumer behaviour
2
Internet marketing
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Produktqualität
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Choi, Yung Kyun
Fam, Kim Shyan
Cennamo, Carmelo
2
Gretz, Richard T.
2
Kaimann, Daniel
2
Kretschmer, Tobias
2
Ozalp, Hakan
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Buchanan-Oliver, Margo
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1
Lahiri, Atanu
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Liu, Honglei
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Minor, Michael
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Journal of consumer behaviour : an international research review
2
Journal of business research : JBR
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
2
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
3
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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