//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Choy, King Lun"
~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
77
Relationship marketing
77
Consumer behaviour
24
Konsumentenverhalten
24
Einzelhandel
14
Retail trade
14
Theorie
9
Theory
9
Customer satisfaction
7
Customer value
7
Forecasting model
7
Internet marketing
7
Kundenwert
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Management information system
7
Management-Informationssystem
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Prognoseverfahren
7
Supplier relationship management
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer analysis
6
Kundenanalyse
6
Social Web
6
Social web
6
USA
6
United States
6
Data Mining
5
Data mining
5
Call centre
4
Callcenter
4
Classification
4
Computer-assisted marketing
4
Firm performance
4
IT-gestütztes Marketing
4
Klassifikation
4
Market segmentation
4
more ...
less ...
Online availability
All
Undetermined
25
Free
3
Type of publication
All
Article
47
Book / Working Paper
30
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Aufsatz in Zeitschrift
49
Graue Literatur
30
Non-commercial literature
30
Working Paper
28
Aufsatz im Buch
15
Book section
15
Aufsatzsammlung
5
Collection of articles of several authors
5
Hochschulschrift
5
Sammelwerk
5
Thesis
4
Systematic review
2
Übersichtsarbeit
2
Collection of articles written by one author
1
Interview
1
Lehrbuch
1
Reprint
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
73
German
4
Author
All
Choy, King Lun
Grewal, Dhruv
Krafft, Manfred
Van den Poel, Dirk
Han, Heesup
52
Kumar, V.
50
Homburg, Christian
45
Hollebeek, Linda D.
40
Verhoef, Peter C.
39
Mattila, Anna S.
36
Gil Saura, Irene
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Bruhn, Manfred
28
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Agnihotri, Raj
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Bauer, Hans H.
23
Klaus, Philipp
23
Neslin, Scott A.
23
Vrontis, Demetris
23
Thaichon, Park
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Quach, Sara
20
Rather, Raouf Ahmad
20
Sesé, F. Javier
20
Karjaluoto, Heikki
19
Wangenheim, Florian von
19
Casidy, Riza
18
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
Journal of retailing
9
Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
European journal of operational research : EJOR
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Decision support systems : DSS ; the international journal
1
Die Betriebswirtschaft : DBW
1
Faculty & research / Insead : working paper series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
International journal of enterprise network management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
Journal of air transport management
1
Journal of marketing research
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
6
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
7
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
8
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->