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~person:"Christodoulides, George"
~person:"Mittal, Vikas"
~subject:"Ethics"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand management
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Christodoulides, George
Mittal, Vikas
Bronnenberg, Bart J.
5
Petty, Ross D.
5
Bagozzi, Richard P.
4
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Winterich, Karen Page
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
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3
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3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
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Goldsmith, Ronald E.
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Jung, Jaehee
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Kim, Youn-kyung
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Melewar, T. C.
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Miller, Darryl W.
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Pitt, Leyland F.
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3
Steiner, Robert L.
3
Sung, Yongjun
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3
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2
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Journal of advertising research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
8
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1
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
2
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
3
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
4
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
5
Introduction: Special issue on advances in brand management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
6
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
7
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
8
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
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