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~person:"Cismaru, Magdalena"
~person:"McDonald, Ruth"
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
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Cismaru, Magdalena
McDonald, Ruth
Kotler, Philip
8
Hastings, Gerard
5
Andreasen, Alan R.
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Gordon, Ross
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Lee, Nancy R.
4
Sunstein, Cass R.
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International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing theory
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Young consumers : insight and ideas for responsible marketers
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Marketing social marketing theory to practitioners
Levit, Tatiana
;
Cismaru, Magdalena
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 237-252
Persistent link: https://www.econbiz.de/10012292857
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2
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
3
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
Saved in:
4
If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena
;
Jensen, Gitte
;
Lavack, Anne M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
Saved in:
5
Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
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