Midstream value creation in social marketing
Year of publication: |
September 2016
|
---|---|
Authors: | Luca, Nadine R. ; Hibbert, Sally ; McDonald, Ruth |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 11/12, p. 1145-1173
|
Subject: | Social marketing | community | service perspective | value network | value creation | resources | social context | midstream | smoke-free | Investition | Investment | Betriebliche Wertschöpfung | Value creation | Soziales Netzwerk | Social network | USA | United States |
-
Value networks and two-sided markets of Internet content delivery
Zhang, Nan, (2014)
-
Sminia, Harry, (2019)
-
Hidden structure and value network : shedding light on position assessment
Karttunen, Elina, (2020)
- More ...
-
Toward a service-dominant approach to social marketing
Luca, Nadina R., (2016)
-
Communicating value to enhance service visualization
Leong, Vai Shiem, (2018)
-
Customers as resource integrators : toward a model of customer learning
Hibbert, Sally, (2012)
- More ...