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~person:"Cobbs, Joe B."
~person:"Han, Peter"
~subject:"Sports marketing"
~subject:"Technischer Fortschritt"
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Cobbs, Joe B.
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International journal of sport management and marketing : IJSMM
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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2
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel
;
Heisey, Kevin
;
Han, Peter
;
Bahng, Chang-ki
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
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