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~person:"Cobbs, Joe B."
~person:"Kassim, Rezian-na Muhammad"
~person:"Smith, David J."
~subject:"Relationship marketing"
~subject:"Technischer Fortschritt"
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Cobbs, Joe B.
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European journal of innovation management : EJIM
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ECONIS (ZBW)
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Predictors and outcomes of sport event experiential value : insights from Formula One Petronas Malaysia
Musa, Rosidah
;
Kassim, Rezian-na Muhammad
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10009745286
Saved in:
2
Technological discontinuities, outsiders and social capital : a case study from Formula 1
Smith, David J.
- In:
European journal of innovation management : EJIM
15
(
2012
)
3
,
pp. 332-350
Persistent link: https://www.econbiz.de/10009611652
Saved in:
3
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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