Coelho, Filipe; Easingwood, Chris; Coelho, Arnaldo - In: International Journal of Retail & Distribution Management 31 (2003) 11, pp. 561-573
Channel performance is a key marketing and organisational issue, given the potential and actual impact in the accomplishment of organisational goals. A recent trend in distribution strategy has been the increasing utilisation of multiple channels across sectors. Because of the newness of these...